As we know, HTC is one of the most reputed and respected brands in the smartphone industry. Although HTC has phones in all segments, ranging from budget segment to its flagships, we’ll only be talking about the flagship aspect of it.
HTC has been doing terrible in the last year with its smartphone sales plummeting down. It has also lost a good market share to the likes of emerging Chinese players such as OnePlus and Xiaomi.
Evaluating the 2017’s Flagship:
In 2017, the brand worked on it’s latest U series range of smartphones. In which U11+ is the best offering so far.
Here are the specifications of the HTC U11+:
- Processor: 2.45 GHz Octa-core 64-bit Snapdragon 835.
- RAM: 4GB/6GB
- GPU: Adreno 540
- ROM: 64 GB / 128 GB expandable with microSD™ up to 2TB. (Hybrid Slot)
- Display: 6 inches, Quad HD+ (2880 x 1440 pixels, 18:9) with Corning® Gorilla® Glass 5
- Camera: 12MP (HTC UltraPixel™ 3 with 1.4μm pixel) and 8MP front camera with 85° field of view
- Battery: 3930 mAh
- Os: Android 8.0 (Oreo)
- Sensors: Ambient light sensor, Proximity sensor, Motion G-sensor, Compass sensor, Gyro sensor, Magnetic sensor, Fingerprint sensor, Sensor Hub, Edge Sensor
- Other features: NFC, Squeeze, IP68 water protection.etc
What’s HTC Planning for 2018?
In order to turn the tables around, the company must come out with a solid smartphone line up this year. It has reported a loss of 1520+ Cr rupees in the last year.
So if the latest flagship is called the U11+, this will be called the HTC U12. Also, It is reported that HTC will be choosy and will only launch a limited set of devices this year.
So, What can we expect from the HTC U12?
Yes, a powerful upgraded processor. It’s definitely going to be Qualcomm Snapdragon 845 chipset. That’s because Snapdragon 835 is so 2017.
The Ram will, of course, be above 6GB. It may also have an 8GB variant too.
This is the glimpse of the HTC U12. From the picture, the features aren’t that clear, but we can definitely make out some features.
From the image, it shows that it’s probably an 18:9 full aspect ratio display. The fingerprint sensor may be on the backside or it might be ditched altogether for a facial scanner.
Fast charging, of course, is a feature. It might bring an innovation like how it bought with the squeeze technology. Since dual cameras are the current trend, it is much likely that HTC will follow the same.
Squeeze technology ( Edge Sense) the ability of the smartphone to react when squeezed would definitely be included as HTC has made quite a hype for this feature.
What we look forward [Conclusion]?
We expect HTC to bring all it’s legacy features like BoomSound Audio, Edge Sense.etc and provide updates to its current smartphones.
Since device development is one criterion which people are considering important, It’s high time that HTC provided updates to it’s existing smartphones.
If HTC doesn’t work more on updates, it might be a big turn off.
Also, the pricing is one aspect, HTC needs to concentrate this year. As in this year, if the brand doesn’t do well, It may have to exit the smartphone market.
Do you use an HTC Smartphone? do let us know in the comments if you’re satisfied with the phone.